Whether you’re opening your doors for the first time, or updating your brand and relaunching, you only have one chance to do it right! It’s important to generate a lot of buzz around your grand opening (or grand re-opening), and absolutely critical to “wow” every guest that comes through the front door. This is the moment that you’ve been waiting your whole life for, and will set the tone for your business!
No two businesses are quite alike when it comes to client engagement. Some are mostly “order takers” that regularly supply products or services to their clients, and enjoy great customer loyalty. But most small businesses have to hustle to grow, and find creative ways to keep generating interest on a tight budget. Social media is here to stay, and living proof that any small business can be a huge success if they figure out how to use it correctly!
Horton & Horton Printing has been in continuous operation for over 50 years, and we’ve seen a lot of changes in the printing business. When we first opened our doors in 1967, there was no such thing as desktop publishing. In fact, the personal computer was still almost two decades away. These days, many small business owners are capable of producing high quality documents using their computers. But is that truly the best use of their time? Sometimes, they’re far better off consulting with a designer or a marketing expert to free up their time to focus on growing their business in other ways.
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