Three reasons to develop a great brand

Small business owners have all sorts of different personalities. Some are aggressive go-getters that spend every waking hour looking for ways to get people excited about their business, and some are a bit more “aw, shucks!” Whatever the case, as an entrepreneur, you are the heart and soul of your business and you owe it to yourself to develop a great brand that’s as unique as you are! You’re really good at what you do, but when it comes to marketing your business, do you feel like you’re prepared?

Whether you’re a natural salesman, or someone who prefers to quietly provide a great product or service, our team at Horton & Horton Printing is here to help! We’ve been providing high quality printed materials to clients throughout the southeast since 1967, and love partnering with small business owners and growing together. But did you know that we offer more than printing services? We also offer premium design and marketing services at value prices. When it comes to marketing, we believe that creativity is much more important than money, and we’ll be happy to develop a plan together. Branding is the most important step for the following reasons:

Brand Awareness-The first step toward closing new clients is making sure that they know that you exist. Even if your prospective clients aren’t currently in the market for your product or service, it’s important that they remember your name when they are.

Higher perceived value-It’s common knowledge that most generic or store brand products are produced in the same manufacturing facilities as premium brands. But that doesn’t change the fact that many consumers are convinced that the name brand products are better, and are willing to pay a little more for them.

Customer loyalty-Many of your satisfied customers will seek your product out to the exclusion of others once they’re convinced that your product is worth more than your competitors. In fact, loyal customers can often be some of the best salesmen for your product or service!

If you have any questions, contact us online at any time, or at 501-455-3168.

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