You don’t have to have a business or marketing degree to understand the importance of great branding. Everywhere that you go, you’re exposed to hundreds of advertisements on television, billboards, social media. Advertisers know that they only have a few seconds to get your attention, and only a few seconds more to keep it. That’s why it’s so important that they make an impression on consumers, even if those consumers aren’t presently in the market for a particular product or service.

Horton & Horton Printing is a family owned business that started in 1967 when the Horton brothers, Roger & Winston Horton, started the company in a small backyard shed with a second hand printing press and a handmade camera fabricated from a tomato can and cheesecloth. In the subsequent years, a lot of things have happened in the world. We’ve landed on the moon, developed the technology to cook meals in minutes, and the ability to carry a camera, a telephone, a music player, and a web browser in a single pocket-sized device. Over that same time period, a lot of companies have come and gone. Highly successful corporations such as Pan American Airlines, Woolworth’s, and K-Mart have gone out of business, and many well-established companies are currently hanging on by a thread.