You don’t have to have a business or marketing degree to understand the importance of great branding. Everywhere that you go, you’re exposed to hundreds of advertisements on television, billboards, social media. Advertisers know that they only have a few seconds to get your attention, and only a few seconds more to keep it. That’s why it’s so important that they make an impression on consumers, even if those consumers aren’t presently in the market for a particular product or service.