No two businesses are quite alike when it comes to client engagement. Some are mostly “order takers” that regularly supply products or services to their clients, and enjoy great customer loyalty. But most small businesses have to hustle to grow, and find creative ways to keep generating interest on a tight budget. Social media is here to stay, and living proof that any small business can be a huge success if they figure out how to use it correctly!
Horton & Horton Printing has been in continuous operation for over 50 years, and we’ve seen a lot of changes in the printing business. When we first opened our doors in 1967, there was no such thing as desktop publishing. In fact, the personal computer was still almost two decades away. These days, many small business owners are capable of producing high quality documents using their computers. But is that truly the best use of their time? Sometimes, they’re far better off consulting with a designer or a marketing expert to free up their time to focus on growing their business in other ways.
You don’t have to have a business or marketing degree to understand the importance of great branding. Everywhere that you go, you’re exposed to hundreds of advertisements on television, billboards, social media. Advertisers know that they only have a few seconds to get your attention, and only a few seconds more to keep it. That’s why it’s so important that they make an impression on consumers, even if those consumers aren’t presently in the market for a particular product or service.
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