Even though an increasing number of businesses are suspending their brick and mortar operations in favor of online sales, there are still a lot of companies that rely on direct sales to grow their business. Even though most products can be easily found for sale through online retailers, there are still a lot of high end specialty products that aren’t as easily bought or sold over a website. Not to mention that many service professionals can’t easily provide their services online.

Whether you’re starting a new business or trying to grow an existing business, it can be a little intimidating when it comes to long-term planning. Most small businesses have to figure out ways to do “more with less,” and can’t afford to hire a PR or advertising firm. The good news is that money will never be able to replace creativity, and developing a great marketing plan can often be a lot more affordable than you think!

Whether you’re opening your doors for the first time, or updating your brand and relaunching, you only have one chance to do it right! It’s important to generate a lot of buzz around your grand opening (or grand re-opening), and absolutely critical to “wow” every guest that comes through the front door. This is the moment that you’ve been waiting your whole life for, and will set the tone for your business!