In this era of social media, it’s important not to forget the power of email when it comes to sending a message to a lot of people at once. Tweets and Facebook posts can also be effective, but for a longer, more detailed message, email is still the best way to stay in touch with your clients and stay on their minds.
Our team at Horton & Horton Printing specializes in high quality printing services, and no one beats our prices on business cards, catalogs, or sales collateral. We also offer branding and marketing services at a fraction of the cost of the downtown agencies. We have always believed that money will never be a substitute for creativity. Our founders Roger & Winston Horton could get more out of a nickel than most people could get out of $2, and we love to partner with small businesses to help them plan for growth, no matter how lean of a budget that they have to work with. And when it comes to getting “bang for your buck,” email marketing costs nothing, and can yield significant results quickly. Here are a few tips to help you get started:
Don’t spam your customers-Emails are free to send, but shouldn’t be sent every day. Once or twice a month is sufficient. Don’t “trick” your customers into signing up for your newsletter, and make unsubscribing quick and easy.
Provide useful information-Depending on what product or service you have to offer, your message should be informative and entertaining. Your customers know that the goal of your newsletter is to generate business, but if that’s all that you include in your newsletter, they’re going to delete it unread, and probably unsubscribe.
Ask for the business-Email newsletters are a soft sales message, but there’s nothing wrong with including a call to action and asking for the business. You might also consider adding a coupon to your message to provide more of an incentive to get them back through the door (or to place an online order).
If you have any questions, or would like to schedule a confidential business consultation, contact us online, or at (501) 455-3168.