When the world wide web became popular in the early 90s, we all knew that our lives were going to be very different. The internet has actually been around since the 60s, but didn’t enjoy widespread popularity until an engineer named Tim Berners-Lee developed the world’s first web browser for his personal use in 1989. The rest, as they say, is history.
These days, social media is more popular than ever, but that shouldn’t suggest that your website is less important. A clean, easy to navigate website is an important sales tool that’s active 24 hours a day, and the destination for social media traffic. That’s why it’s so important to make sure that you have a content rich website. That’s where we come in! Our team at Horton & Horton Printing is well known for our printing and design services, but we also offer marketing services at value pricing. Most small businesses can’t afford to hire high end advertising firms or spend a lot of money on print media and broadcast advertising. That’s why we believe in taking a common sense approach to marketing. Money will never be a substitute for creativity, and we enjoy helping our clients find ways to do more with less.
Social media is a good way to drive traffic to your website, but once they get there, you need to have something to offer. You should outline the full range and scope of your services, and include a call to action. If you’re a retail company, online ordering options are a must. If you’re a service company, prospective clients should be able to leave a message, and expect to be contacted the next business day.
Your website should also include a blog where you can post helpful content and announce company news and special promotions. Your blog posts should ideally include a soft sales message, but the important thing is that the content needs to be engaging. Provide helpful hints and advice. Quality blog content encourages prospective customers to stay on your site longer, and the more content that you have on your website, the more likely that you’ll be to show up at the top of web searches.
If you have any questions, contact us online at any time, or at 501-455-3168.