Whether you’re a small business owner who’s opening your doors for the first time, or looking to breathe some new life into your business, it can often be difficult to figure out how to start. There are many full-service business consulting firms that are willing to perform market research and make specific recommendations about the best ways to perform targeted advertising. Most are completely legitimate, and their services are a good investment. Unfortunately, they’re also a lot more expensive than most small business owners can afford.
The good news is that with a little common sense and creativity, you can get the word out almost as effectively. That’s where we come in! Our team at Horton & Horton Printing has been offering high quality printing services since 1967, and as a small business ourselves, we love partnering with our clients to help them grow! Contact us at any time, and we’ll get to work on helping you grow. Here’s how it works:
Branding-The first step is to develop a great brand. It should be attention-grabbing and instantly tell people who you are and what you do. It should also look like a professional logo, and not a piece of clip art. A great brand inspires fierce customer loyalty, and increases the perceived value of your product or service.
Printing-Once we create your logo, it’s then time to create your sales collateral. Business cards, brochures, and catalogs are a good place to start. Many companies still use direct sales, and if your brochure looks too nice to throw away, you’re halfway there!
Marketing-Some companies have the luxury of being order-takers, but most have to work to grow. Having a web and social media presence is important, no matter what business you’re in. After that, a well-targeted advertising campaign is often a good idea, but the key to great “guerilla” marketing is to remember that money will never be able to replace creativity, and good old-fashioned “street smarts.” You’re only limited by your imagination, and the amount of time that you’re prepared to put in to get your phone ringing off the hook!
If you have any questions, contact us online501-455-3168.