Even though an increasing number of businesses are suspending their brick and mortar operations in favor of online sales, there are still a lot of companies that rely on direct sales to grow their business. Even though most products can be easily found for sale through online retailers, there are still a lot of high end specialty products that aren’t as easily bought or sold over a website. Not to mention that many service professionals can’t easily provide their services online.
Our team at Horton & Horton Printing has been partnering with small businesses since 1967, and we’ve been providing our clients with high quality printed materials since day one! If you need business cards, flyers, catalogs, or other leave-behind sales collateral, we’re always a phone call away! Most of our clients are not professional designers or marketing professionals, but we’re always happy to schedule a free, no-obligation consultation with prospective clients so that we can make specific recommendations. We’ll learn about your business, and develop a marketing plan that fits your long term sales goals, and your budget. Here are just a few of the benefits that your salespeople will enjoy when you arm them with high quality sales collateral:
Detailed Product Descriptions-A picture is worth 1,000 words, and if you want to provoke your clients’ interest, you need to show them your product. A full color catalog is a great place to start, and you won’t have to worry about your prospective client forgetting about features and product specifications!
Increased Perception of Value-Even if your company sells the same product as your competitor, you can really create an advantage for yourself by putting your brand front and center. Great branding inspires customer loyalty, and often convinces clients to pay a premium for your products or services!
Sustained Customer Attention-Sometimes the client lacks the ability or the willingness to make a decision right away. That doesn’t mean that he or she won’t eventually make one. In those cases, if your leave behind sales collateral is too nice to throw away, you’re much more likely to make the sale when your prospect is ready.
If you have any questions, or would like to schedule a confidential business consultation, contact us online, or at (501) 455-3168.