Whether you’re starting a new business or trying to grow an existing business, it can be a little intimidating when it comes to long-term planning. Most small businesses have to figure out ways to do “more with less,” and can’t afford to hire a PR or advertising firm. The good news is that money will never be able to replace creativity, and developing a great marketing plan can often be a lot more affordable than you think!
Horton & Horton Printing has been in operation since 1967, and one of the reasons why we have survived this long is because our founders Roger & Winston Horton knew how to run a lean operation. In fact, many of their employees joked that they knew how to get more out of a nickel than most people could get out of two dollars! But their frugal, no-nonsense approach to marketing has been passed on to the next generation. We’re always willing to sit down with you and take a common sense approach to your marketing plan that will get you the maximum “bang for your buck!” Here are a few things to think of as you develop a marketing plan:
Develop a brand Identity-First and foremost, you need a logo and a slogan that quickly tells your story to prospective clients. A great brand creates customer loyalty, and increases the perceived value of your product or service. You need to choose your colors carefully, and make sure that your logo delivers a clear message about your company.
Use unconventional marketing-Cable television and radio advertising can often deliver your message to a targeted audience relatively inexpensively. But sometimes “guerilla marketing” can be just as effective at generating some buzz. When it comes to developing a creative promotion, you’re only limited by your imagination!
Follow up on your leads-The way that you handle converting leads depends on what business you’re in, but make sure that you always follow up. Most people get a lot of email, but if you provide engaging content, they’re much more likely to remember who you are when they’re in the market for your product or service!
If you have any questions, or would like to schedule a confidential business consultation, contact us online, or at (501) 455-3168.